The look and feel of a site should be separated from its content. Imagine if you have to revamp your website, and everything you have done earlier will have to redo again. You lost your competitive high search ranking built over the years because of the filename change, and you are prepared to lose it again in your next revamp which will be taking place in future.

The introduction of WordPress Blog, not being just a world-best Blogging platform, but also smartly define how a website components should work with each other. A theme was used to defined the layout of the website, without any content but only placeholder.

Placeholders are then replaced with content pulling out from a database. This is not something new to Blog, but corporate website will soon be tapping on this.

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