If this is a revamp of your current website, I bet you wish to see some improvement. Sadly to say, face lit upgrade has becoming the de facto measurement to the result of the revamp. Key important parameters including number of visitors and conversion rate are not taken into consideration.

Ask website owners around you, most of them do not even have a solid idea of the goal of their website. Make sure your goal is measurable. Number of online order or inquiry are good example of goal.

Ok, now if we have a goal, it would be much easier. If you have 100 visitors a month, and 10 out of them make an online order. That means, you have 10% conversion rate in that particular month. If you are revamping, you should have some figures in mind. Example, you might be looking at 1,000 visitors after the revamp and probably to increase the conversion rate to 20%.

If everything works (no shortcut, lot of hardwork for sure), you will be getting 200 orders a month. If each new sales generates RM10 revenue, that means your monthly revenue would be around RM2,000 a month.

See, it is never hard to estimate a budget. Just make sure you are clear about the purpose of revamp, in a MEASURABLE way!

(Using website to reduce your operation cost is another way to determine your budget, we will talk about this in my next post)

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