I don’t think any company in Malaysia will pay for a system study before revamping their website!

To be frank, I believe it is far more important than any other stage of the whole revamping process. Perhaps, it is easier to look at it this way…

System Study + Development = Good Website

Where, System study can be done by one company which is experienced enough to draft out the whole blue print, while Developement can be outsourced to another company to make sure the work done properly!

Isn’t that iPhone is done this way?

Yes, you have a test drive before you buy a car, some sample to test before you order something. But this should never happen to a web design project.

What is a mockup? Mockup is the draft design of the website that you are going to produce later. Customer feel that by looking at the mockup, they can judge how good is a web design company, and then only to confirm.

There is a cost to develop a mockup. Mockup is a result of detail study of customer’s service and products, understand how to present the website and to make it interesting. It is part of the development, and there is cost associated with it.

My personal experience of dealing with customers who wish to have a mock up…

99.99% you don’t get the deal, see :)